Advanced Meta Advertising Course
Online Lectures
Table Of Contents
At ID-Growthx, our Meta Advertising Course is designed to help you master Facebook and Instagram ads with proven strategies. Our Meta Advertising Course equips you with the skills to run powerful Facebook ad campaigns that drive real business results. You’ll learn how to set up and manage ads using Meta Ad Manager (also known as Business Facebook Ads Manager) and master every step — from budgeting to targeting.
With personal mentorship, you’ll learn to manage campaigns that generate leads, boost sales, and build a strong brand presence.
$150 (Rs. 45,000)
Introduction to Meta Advertising
- Basics of Facebook & Instagram Ads
- Understanding Ads Manager & Business Suite
- Campaign Objectives (Awareness, Consideration, Conversion)
Ad Creation & Targeting
- Facebook Campaign Manager – Structure (Campaign → Ad Set → Ads
- Audience Targeting (Core, Custom, Lookalike)
- Demographics, Interests & Behavior Targeting
- Advanced Retargeting Strategies
- Geo-targeting & Local Campaigns
Ad Formats & Creative Strategy
- Image Ads, Video Ads, Carousel Ads, Story Ads
- Copywriting & Creative Best Practices
- A/B Testing Ads (Split Testing)
- Ad Design Tools & Templates
Budgeting & Optimization
- Setting Daily & Lifetime Budgets
- Bid Strategies (Manual vs. Automatic)
- Monitoring Campaign Performance
- Scaling Ads for Maximum ROI
Analytics & Reporting
- Key Metrics (CTR, CPC, CPM, ROAS)
- Pixel Setup & Conversion Tracking
- Custom Reports in Ads Manager
- Google Analytics Integration
Specialized Meta Advertising Types
- E-commerce Advertising (Shopify, WooCommerce)
- Lead Generation Ads
- Local Business Ads
- Event Promotion Ads
- Influencer Collaboration Campaigns