Complete Google Advertising Course
Online Lectures
Table Of Contents
At ID-Growthx, our Google Ads Course teaches you how to plan, launch, and optimize successful campaigns across Search, Display, Shopping, and YouTube. From keyword targeting to reducing Google Ads cost, you’ll learn everything that goes into high-performing PPC advertising.
This course prepares you for Google Ads certification and gives you hands-on skills to manage campaigns using Google Ads Manager. You’ll discover how to build, test, and scale campaigns that generate leads, sales, and brand visibility – whether for e-commerce, service businesses, or startups.
With personal mentorship, you’ll gain real-world experience running ads that deliver measurable ROI.
$150 (Rs. 45,000)
Introduction to Google Ads & PPC
- Fundamentals of Google Ads Campaigns
- Understanding the Google Ads Auction & Bidding
- Google Ads Account & Campaign Setup
- Overview of Google Ads Cost Models (CPC, CPM, CPA)
Search Advertising
- Designing Banner & Responsive Display Ads
- Audience Targeting (Affinity, In-Market, Custom Audiences)
- Remarketing Campaigns
- Placement Targeting & Exclusions
Video & YouTube Ads
- Creating Video Ads for YouTube
- Skippable vs Non-Skippable Ads
- TrueView & Bumper Ads
- Optimizing for Engagement & Conversions
Shopping & E-commerce Ads
- Google Merchant Center Setup
- Product Feed Optimization
- Running Shopping Ads for E-commerce Stores
- Tracking ROI & Conversions
Budgeting & Optimization
- Budgeting & Optimization
- Daily & Monthly Budget Management
- A/B Testing Ad Variations
- Reducing Google Ads Cost while boosting results
Analytics & Reporting
- Google Analytics 4 (GA4) Integration
- Google Tag Manager (GTM) Setup
- Conversion Tracking & Attribution
- Building Custom Reports