Advanced Social Media Marketing Course
Online Lectures
Table Of Contents
t ID-Growthx, our Social Media Marketing (SMM) Course is designed to help you master the art of building brands and driving sales using social platforms. From Facebook and Instagram to LinkedIn, TikTok, and YouTube, you’ll learn how to create engaging content, run paid ad campaigns, and grow businesses through proven strategies.
With personal mentorship, you’ll gain hands-on skills to manage real campaigns, analyze results, and scale growth — whether for your own business, freelancing clients, or agency work.
$150 (Rs. 45,000)
Introduction to Social Media Marketing
- What is SMM & Why It Matters for Businesses
- Overview of Social Media Platforms
- Organic vs Paid Social Media Marketing
Social Media Platforms & Setup
- Facebook Page, Instagram Business Profile, LinkedIn & TikTok Setup
- Optimizing Social Media Profiles for Branding
- Understanding Platform Algorithms
Content Creation & Strategy
- Social Media Content Planning & Calendars
- Designing Posts, Stories & Reels (Canva, CapCut, Photoshop)
- Writing Captions & Copy for Engagement
- Storytelling & Brand Voice Developmen
Paid Social Media Advertising
- Introduction to Meta Ads Manager (Facebook & Instagram Ads)
- LinkedIn Ads for B2B Marketing
- TikTok Ads Manager & Viral Campaigns
- YouTube Ads (Skippable, Non-Skippable, Shorts Ads)
- List Item
- Retargeting & Conversion Campaigns
Audience Targeting & Growth
- Demographics, Interests & Behavior Targeting
- Custom & Lookalike Audiences
- Hashtag Strategy & Community Building
- Influencer Marketing & Collaborations
Social Media Campaign Management
- Campaign Structure (Campaign → Ad Set → Ads)
- Budgeting & Ad Optimization
- A/B Testing for Ads & Content
- Monitoring Campaign Performance
Analytics & Reporting
- Facebook Insights, Instagram Analytics, LinkedIn Analytics
- Google Analytics 4 (GA4) for Social Media Tracking
- Conversion Tracking & ROAS (Return on Ad Spend)
- Creating Custom Performance Reports
Advanced Social Media Strategies
- Social Media Automation Tools (Buffer, Hootsuite)
- Chatbots & Messenger Marketing
- Building Sales Funnels via Social Media
- Crisis Management & Reputation Building
Specialized Social Media Marketing Models
- E-Commerce Social Media Marketing
- Local Business Social Media Marketing
- Personal Branding via Social Media
- Social Media Marketing for Agencies
Final Project & Mentorship
- Create & Launch a Full Social Media Campaign
- Manage Real Ads for Engagement, Leads & Sales
- One-on-One Mentorship & Feedback
- Prepare for Freelancing & Agency Opportunities